Black Friday and Cyber Monday are massive opportunities for brands to connect with their audiences, with consumer spending reaching record highs every year. But as spending grows, so does competition among retailers to stand out.
This guide from Sinch will help you strategically use email and SMS (along with other mobile messaging channels) to cut through the clutter, connect with customers, and maybe even boost holiday sales while you’re at it.
71%
of customers expect real time communication with companies.
88%
of people say the experience a company provides is as important as its products.
60%
of consumers like having the ability to text businesses back.
IN FOCUS
Tell us about your BFCM Strategy 🛍️
Not to scare you, but Black Friday is only six weeks away. What does your marketing strategy look like? Share your ideas with us by taking this short survey. It’ll only take 3 minutes, and we’ll share the results once we’ve compiled them.
Join us for a webinar with our HubSpot partner Modern Visual where we'll provide valuable insights and practical tips on how to engage with your customers and drive business growth in the digital age. Register here.
We've got you covered with our 2024 BFCM playbook. Look for tips on how to spread the BFCM word, how to connect with your customers in the right place, at the right time and how to keep up the momentum post sales period. Grab your free ebook here.
